It’s the age of AI and businesses are starting to rethink their marketing strategy. Fragmentation in marketing strategy is one of the issues that has come to the forefront, posing a challenge for many businesses. However, to tackle it, there are some clear benefits in adopting an omnichannel strategy, with businesses reporting an excellent customer retention rate of 91% with an average annual revenue increase of 9%. In this whitepaper, we review some of the emerging marketing technologies, not limited to AI, such as AR/VR, CDPs, and IoTs that are consistently disrupting the marketing scene. We find that its essential to fortify five principles into the overall marketing plan:
Key takeaways
- Adopt an integrated omnichannel framework
- Leverage emerging technologies for hyper-personalization
- Establish a robust data management strategy, with a focus on data security
- Promote agility and adaptability with change in consumer behaviour
- Enhance user experience for stronger revenue growth