Overview
The client, a family-owned and operated vacation ownership company, has been a trusted name in the hospitality industry for over four decades. With 40 resorts spread across four key markets and a portfolio of 1,400 units, the company prides itself on delivering exceptional guest experiences. As a mid-tier organization, they focus on providing high-quality amenities that reflect their brand’s commitment to comfort and excellence. Recently celebrating its milestone 40th anniversary, the company sought to elevate its guest offerings and operational efficiency and ensure uniformity.
Challenges
The client was facing several challenges and decided to partner with XME to solve them:
- The supply chain that they had in place for promotional items and amenities was fragmented, which led to inconsistent quality, delayed deliveries, and inflated costs.
- Since the company did not have a standardized amenities program, each resort had its own unique set of products, resulting in a disjointed brand experience.
- The company spent over $500k annually on bath and pool towels alone and needed a cost-effective solution.
- With multiple vendors providing custom-branded materials, managing orders, and ensuring timely deliveries had become an issue.
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